Data and Technology
Background
Most consumers start their purchase decision with online research, so accurate, current, dynamic, and complete data is critical for retailers and brands who want to effectively compete. Prelude’s collaboration with leading product content providers like HRG (Hamacher Resource Group) to distribute essential data helps clients leverage it to improve their operations, including better inventory management and an improved shopping experience for both online and in-store customers. Retailers can count on streamlined, reliable maintenance of key product information.
Prelude works closely with data providers such as Hamacher Resource Group to distribute essential data, helping clients improve their operations and decision-making processes.
HRG: Industry Standard Data
HRG developed the proprietary, industry-standard Fine Lines classification system which organizes health, beauty, and wellness products into categories, subcategories, and product types (also called segments).
Applications and Benefits
Easier Inventory Management: Precise, real-time product data helps in maintaining optimal stock levels, reducing both overstock and stockouts.
Enhanced E-commerce Offering: Detailed product content enhances online listings, improving searchability and customer satisfaction.
Drive Front-end Sales: Capitalize on your profitable front-end assortment – the area of your operation where you can best rely on making margins to sustain your business.
Improved Digital Signage & Retail Media: Access to dependable, accurate item-level data on demand enables reliable digital initiatives.
Integration and Support
Prelude’s solutions are designed to integrate seamlessly with existing systems, providing:
Real-Time Updates: Ensures product data is always current
Customizable Reports: Provides tailored insights to meet specific business needs
Technical Support: Offers ongoing assistance for smooth operations and integration
By harnessing the power of dependable product information through partnerships with leaders like HRG, Prelude helps businesses operate more efficiently, make better informed decisions, and accelerate sales.